Mission, Vision & Values


Our mission is to praise the urban woman and create unique hand-made luxury, by combining technology and handcraft with urban storytelling, for the woman who dares to stand out from the crowd and claim their femininty


Our vision is to become one of the leading brands in Scandinavia to rethink and express the urban lifestyle through simple yet edgy jewellery.


Our values are to create an inspirational workplace with room for development and change. Nothing is static, everything can happen when urbanity, technology and handcraft